THE NINTH SCAM OF THE SEASON

The season of sparkle and scams

Scammers may offer fake goods, counterfeit luxury items, or non-existent items sold online via Instagram shops or luxury flash-sales that suddenly vanish.

In 2024, authorities in Palm Beach, Florida charged a boutique owner with selling $2 million worth of counterfeit luxury items. Goods included brands such as Chanel, Tiffany & Co., Rolex, and Van Cleef & Arpels.

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Warning signs
  • The price seems too low on a luxury item that normally costs much more or an item that is hard to find is suddenly available
  • Seller pressure is applied such as “only one left, act now”
  • The seller has limited reviews, a social-media presence only and no physical store
  • Payment is required via bank transfer rather than card or escrow
  • After purchasing you receive a substandard item, or nothing at all and the seller disappears

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How to stay safe
  • Buy luxury items from authorized retailers or trusted vendors with a strong reputation
  • Use payment methods that allow chargeback/recourse such as credit cards or mobile pay services
  • Inspect goods carefully and ask for provenance, serial numbers, and independent verification
  • Don’t be rushed into purchasing, scammers rely on urgency to override due diligence