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Chief Marketing Officer
Tracey Moon
Tracey Moon is a seasoned marketing executive with a robust track record of leveraging analytics and innovation to significantly enhance revenue growth. With over 25 years of experience in the cybersecurity sector, Tracey has developed and refined go-to-market strategies that have consistently improved revenue outcomes for the companies she has worked with. Her approach not only emphasizes performance but also fosters strong relationships and team dynamics, making her a compassionate leader who thrives on helping her team play to their strengths and succeed together.
Tracey's expertise spans technical and product-focused marketing, with extensive experience targeting diverse market segments including enterprise, government agencies, and managed service providers. She utilizes a strategic blend of digital and traditional marketing channels, encompassing demand/growth marketing, partner and field marketing, sales integration, and brand strategy to achieve comprehensive market reach and engagement.
Throughout her career, Tracey has held key leadership positions, including her most recent role as CMO at Cybersixgill (now part of Bitsight), where she led the entire marketing organization. Prior to that, she served as CMO for cybersecurity organizations such as Verodin (acquired by FireEye and rebranded as Mandiant) and Brillio. Her visionary leadership and deep understanding of cybersecurity technologies uniquely position her to drive BlackCloak's product market fit and enhance its market presence.
In her role as Chief Marketing Officer at BlackCloak, Tracey oversees the development and implementation of innovative marketing and branding strategies, enhancing the relationship with clients and ensuring the alignment of product offerings with client needs. Her dedication to excellence and passion for building strong, dynamic teams make her an invaluable addition to the BlackCloak executive team.