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Vice President of Engineering
Jeff Putz
Jeff Putz has more than 25 years of experience in software engineering leadership roles, most recently at True Fit, Yottaa, and Hydrow. At True Fit, he built and scaled the company’s AI-native personalization platform to 250+ top-tier retailers and 250 million users, and at Yottaa, he led multiple departments driving the development of the company’s security and acceleration platform. At Hydrow, he scaled the engineering team to deliver a superior experience to the company’s more than 200,000 members while delivering new, high-impact experiences.
At BlackCloak, Putz oversees the strategy and architecture of the DEP Platform, including the mobile app and all technical capabilities that will deliver value across the client landscape.








