Latest Luxury Brand Data Breach Signals Concerning Trend

Cartier, an international luxury jeweler and watchmaker brand, has announced a data breach to its customers, making it the latest in a series of cyberattacks on luxury brands in recent weeks.

The company’s disclosure states that “an unauthorized party gained temporary access to our system and obtained limited client information.” Cartier noted the incident may have affected the following information:

Name
Email address
Country
Date of birth

“The affected information did not include any passwords, credit card details or other banking information,” the notice read.

Cartier stated the breach was contained and that further measures were taken to protect sensitive information.

Luxury Brands Targeted in Recent Cyberattacks

This comes after both Victoria’s Secret and Dior experienced cyberattacks in May. The incident affecting Victoria’s Secret’s information technology systems resulted in the company shutting down its U.S. website from May 26 to May 29 and postponing its Q1 2025 earnings call.

On May 15, Dior confirmed a breach as well, affecting customer information from multiple countries. Dior stated that financial details and passwords were not compromised.

These instances drive home the reality that threat actors are increasingly targeting those with a high net worth, stealing their data from luxury retailers to pinpoint who they’ll go after with social engineering scams and other tactics.

This serves as another reminder of the critical need to protect your digital life.

How to Stay Vigilant Amid Recent Cyberattacks on Luxury Brands

From adopting a personal safety plan outside of work to knowing how to spot common social engineering tactics and more, there are several steps you can take to keep your digital footprint secure.

If your email address has been compromised, cyber criminals could use that to gain access to and manipulate information on linked accounts. To reduce your risk, it’s recommended to change your password, ensuring it’s very strong and complex. The more characters the better. Also, enable multi-factor authentication when you can as it adds an extra layer of security.

Be on the lookout for these social engineering red flags:

Anything involving payment via gift card
Any time someone is offering a refund
Unfamiliar email address from sender
Emails with unexpected attachments
CC’d on an email with others you don’t know
Hyperlinks with misspellings
Someone requesting urgent action from you

In today’s ever-evolving cyber landscape, digital security and personal safety go hand in hand. Staying aware of your surroundings, varying your routine and checking in with a trusted contact are just a few ways you can enhance your security posture.